This study examines the influence of the "child-adult" conflict on the frequency of drunkenness in a culture. In particular, the author examines the socio-psychological factors that can induce a child-adult conflict, claiming that this conflict may be more common when mothers are the primary dispensers of rewards.

The authors of the present study investigate the psychological correlates of heavy drinking by using thematic content of folktales as a reflection of the cognitive processes of people in a given society. Subsequently, thematic variables are compared to ethnographic ratings in order to better understand how and if thought and reality correlate. Results are examined in the context of previous findings by other researchers, namely D. Horton (1943).