The content and structure of reputation domains across human societies: a view from the evolutionary social sciences

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"Reputation domains" refer to specific areas or spheres in which individuals can develop reputations. By looking at the prevalence of different domains cross-culturally, the authors hope to understand which of these areas might be common mediums through which individuals can accrue reputation. The authors define 20 different reputation domains using previous literature: aggressiveness, bravery, coercive ability, cooperation, cultural conformity, honesty, industriousness, material capital, medicine, neural capital, oration, parental care, prosociality, sexual fidelity, social capital, social status, sociosexuality, somatic capital, supernatural ability and teaching. The authors looked at the prevalence of each of these domains within cultures and across documents, and found that the most prevalent domains were cultural conformity, prosociality, social status, neural capital and industriousness.